Tagtomat-hero
Year:
2024

Client:
Tagtomat ApS

Type:
Identity, illustration, Signage

Photo:
Thomas Frederiksen

TAGTOMAT


Design of a new visual identity for TAGTOMAT. The design reflects a open and curious approach, highlighting the company’s core values of DIY (Do It Yourself), recycling, upcycling, and Open Source principles. The visual concept consists of four key elements: large headings in capital letters, red and green signature colors, graphic illustrations inspired by handmade printing techniques, and the use of recycled paper for printing. Together, these components create a strong yet friendly visual language that supports TAGTOMAT in their mission to foster green communities around themes like climate, urban biodiversity, and ecology.

The facade signage for TAGTOMATs shop combines painted tomato illustrations and a cut out wooden logo with painted edges.

Photo showing the facade signage for TAGTOMAT's shop on Jagtvej in Copenhagen
Photo showing the facade signage for TAGTOMAT's shop on Jagtvej in Copenhagen
TAGTOMAT-seedbox1

One of TAGTOMAT’s central products is a line of seed boxes. The boxes contain a selection of different seeds and a small printed folder with info and pictures of the plants.

Packshot showing the packaging design for a line of vegetable seed bags.
TAGTOMAT-seedbox5
TAGTOMAT-seedboxes-stacked3
TAGTOMAT-blomster01
TAGTOMAT-seedbox6
TAGTOMAT-folders1
TAGTOMAT-svampeboks01

Packaging design for TAGTOMAT’s Mushroom boxes for growing oyster mushrooms. The mushroom boxes are made from upcycled milk cartons which are filled with straw and mycelium. A hole is cut in the cardboard and edible oyster mushrooms grow after a few weeks.

TAGTOMAT-svampeboks06
TAGTOMAT-svampeboks09
TAGTOMAT-svampeboks00
TAGTOMAT-svampeboks05
TAGTOMAT-folders