Year:
2019-
Client:
Sjatox ApS
Type:
Identity, Signage, Wayfinding
Photo:
Thomas Frederiksen
Trifolium
Trifolium is a 13,000 km² creative hub in Copenhagen's southern port. Previously, Trifolium was Copenhagen's largest dairy. Rama Studio has designed Trifolium's new visual identity to mark this transformation. The design is inspired by the dairy packaging design, the industrial building from the 1960s, as well as an original facade sign.
The design is inspired by old Trifolium dairy packaging, letters from the original roof sign and the blue details of the industrial building.
Redesigned roof sign, with new wavy twist that marks Trifoliums new function.
To mark the new function of the building and to ensure a functional and eye-catching wayfinding design that works in the rustic and industrial context, large areas of the building's facades are painted in a characteristic blue color on which simple and distinctive signs are mounted. The blue surfaces integrate the signage into the architecture, with a signal that new life has been breathed into the old concrete buildings.
Trifolium is located in the Copenhagen's South Harbor, which is a special and diverse area. As a playful addition to the logo, the area is interpreted in an atmospheric line drawing, that functions as a sitespecific graphic element.
Supergraphics for office phone booths, inspired by old Trifolium dairy packaging.
The letters from the original roof sign used as a rustic wall decoration in Trifolium's event space.
