Rasmus Hjortshøj / Coast Studio
Rama Studio has designed a visual identity for Kofoed’s School, a non-profit organization helping unemployed and socially vulnerable people. The logo concept is based on the school’s wish to put people at the center and communicate openness and respect. A smiling face is integrated into the type and creates a simple and recognizable logo. The geometric building blocks from the logo’s type are used to create a series of modular graphical faces and icons combinable in endless ways. The faces create a strong and highly recognizable element, with a high degree of flexibility and a clear reference to the school’s diverse students.
Winner, Danish Design Award 2019
The main focus for Kofoed's School is working with people – putting people at the center.
A central part of the identity is the signage design. The light signs on the facade underlines the school's new strategy – becoming a open and inviting part of the local community.