Book spine of Retrofit book.
Year
2018

Client
Architect Morten Kjer Jeppesen

Type
Book design

Retrofit


Design and layout for Morten Kjer Jeppesen's research project on transformation of suburban American shopping malls. A rough custom type for the cover and chapters, and a distinctive red / blue color palette, creates a powerful expression with reference to the quadratic division of the country (The Jefferson Grid) and the huge scale and loud aesthetics of the shopping malls.

Retrofit-cover
Book spread with text.
Book spread with chapter intro.
Book spread with map of the US.
Book spread with text and images.
Book spread with city map (The Jefferson Grid).
Retrofit-spread2
Book spread with isometric drawing of buildings.
Custom drawn title graphics.
Stack of Retrofit books.