Year:
2018

Client:
Architect Morten Kjer Jeppesen

Type:
Book design

Retrofit

Design and layout for Morten Kjer Jeppesen's research project on transformation of suburban American shopping malls. A rough custom type for the cover and chapters, and a distinctive red / blue color palette, creates a powerful expression with reference to the quadratic division of the country (The Jefferson Grid) and the huge scale and loud aesthetics of the shopping malls.